Sales referrals are the ability to generate new business opportunities through introductions from existing customers, partners, or network contacts. It involves building strong relationships, providing exceptional value, and proactively asking satisfied clients to recommend products or services to their own connections. A person who rates their abilities in sales referrals should be skilled at identifying brand advocates, timing requests effectively, and providing referrers with the necessary tools or templates to make introductions easy. They should also understand how to use incentives and reciprocity to build a sustainable referral culture that shortens sales cycles and increases lead quality.